Portfolio
Senior Digital Experience Manager
Enterprise CMS & Content Operations · Web Program Management · Governance & Localization
Selected Work
Operating at the intersection of experience, content, and growth.
01
The Home Depot · Content & Conversion
2023 – Present
Partner with the Home Services team on Contentful CMS strategy and operations across homedepot.com/services — defining and executing content strategies tied to lead generation, conversion, and revenue goals, and building publishing governance and standardized workflows across a large-scale CMS. Drive conversion improvements through content alignment with journey mapping, A/B testing, and UX optimization across high-intent installation program pages including Window Treatments, Bathroom Remodel, Shutters, and Weather.
Each program page is verified on mobile and desktop before publish. Open any screenshot to compare views.
What I built
I documented the design process for service and installation pages — what assets are needed, what the process looks like from start to finish. That documentation put it on the map. Whatever existed informally before, there was now a written, shared reference that the team could follow and build from.
Hunter Douglas Window Treatments
This was the first co-branded page on the Home Services installation side of homedepot.com. Using existing components, we fine-tuned a template to meet the co-branding requirements. The Hunter Douglas team reviewed the page alongside The Home Depot, and after a thorough internal review with subject matter experts, it launched successfully.
It's now the baseline for every co-branded Home Services installation page going forward.
Weather Preparedness
This page was built to serve Home Depot's national customer base — people who need home installation and services before, during, or after a weather event. When a tornado hit Wisconsin, the page was already live. We moved quickly to get regional banners up tied to Wisconsin stores, giving affected customers immediate access to the services they needed.
The internal team gave me the brief and let me run with it. I determined what content and structure the page needed, shaped the presentation for customers across different weather conditions, and worked with the design team to deliver it.
02
Alfresco Software · Program & Content Management
2014 – 2020
Managed global digital experience initiatives supporting client-facing web platforms — partnering with UX, design, and engineering to deliver user-centered solutions across international B2B markets. Led a seven-language website localization program, lifting global engagement 50% through coordinated regional content strategy and translation workflows.
Program Manager / Technical Program Manager — Single Sign-On
Before this project, Alfresco customers managed multiple credentials across the company's platforms. The friction kept people away from the forums, the support portal, and the add-on library — all resources that made Alfresco easier to use and more valuable to renew.
Over 4–6 months, I led the cross-functional program to unify authentication across multiple platforms. One login replaced many. With that barrier gone, customer engagement across the support portal and community forums increased. Customer activity connected to the CRM, giving the business better visibility into how users moved across the ecosystem and a cleaner path to identifying leads and managing compliance opt-outs.
Web Content Manager
At Alfresco I wore three hats in one role: Web Content Manager, Scrum Master, and Jira Administrator. The work centered on site redesigns — managing content, coordinating the team's workflow, and keeping delivery on track across competing priorities. Running Agile process and owning the CMS at the same time gave me an early foundation in how content work and program management connect.
Two programs shown in depth. The wider body of work spans enterprise retail, global B2B software, and independent publishing.
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